Basecamp
For Basecamp, an online education platform and community by Dawn Photo, we created a brand that feels like a home for photographers — a space to grow, create, and belong. Our design aimed to be warm, grounded, and welcoming, with a timeless hint of western charm woven throughout. Central to the brand is an organic diamond icon that connects back to Dawn Photo, tying every detail together and reflecting the thoughtful, intentional approach of the platform. From color palette to typography and layout, each element was designed to foster a sense of community, creativity, and lasting connection for photographers who gather there.
Project/ Branding & Print Collateral
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Iasis Kennedy Photo
Working with Hurcomb Collective was a dream come true! After making my own website for the first few years of my business, I decided it was time to have another talented artist create one for me. After finding McKenna, I knew immediately that I wanted her to work her magic and bring my dream website to life (which she did). Seeing her attention to detail and how thorough she was throughout this process was incredible; there is not one thing I would have changed about anything. I have gotten endless compliments on the website, and it would not have been possible without her creative eye and vision. It perfectly & beautifully reflects my brand, and I will be working with her again for any and all of my design needs!
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The Gathering Room
A welcoming place for weary souls to find rest and fresh inspiration
