For Florals by Lyd, we designed a brand and website that feels organic, natural, and effortlessly beautiful, reflecting the artistry behind every arrangement. The logomark and visual identity are inspired by the shapes, textures, and movement of nature, creating a sense of growth and life throughout the brand. The website showcases her work in a warm, inviting way, using soft textures, natural layouts, and earthy tones that let her florals shine. Every element was thoughtfully crafted to feel personal, grounded, and inspired by the beauty of the natural world.
Working with Hurcomb Collective was a dream come true! After making my own website for the first few years of my business, I decided it was time to have another talented artist create one for me. After finding McKenna, I knew immediately that I wanted her to work her magic and bring my dream website to life (which she did). Seeing her attention to detail and how thorough she was throughout this process was incredible; there is not one thing I would have changed about anything. I have gotten endless compliments on the website, and it would not have been possible without her creative eye and vision. It perfectly & beautifully reflects my brand, and I will be working with her again for any and all of my design needs!
A welcoming place for weary souls to find rest and fresh inspiration